Established in 2023, Tower Customer Retention exists to provide B2B companies with the strategy, tools, processes and documentation they need to optimize their NRR for now and for the future.
What that means for you depends on your product, your current set of tools and your available resources. Just as your product suite will provide value for different organizations in different ways, our services are fluid enough to address your highest priorities for customer retention, giving you the results you need to maximize value.
We focus on four key areas:
Rightsizing
What is the retention and expansion of your current customer base worth to your business? If you spend too little, you won’t hit your revenue numbers. If you spend too much, you won’t hit your margins. Get the confidence you need to make an informed decision about your retention program spend.
Tech Stack
Choosing the correct set of tools for your needs and making sure they integrate seamlessly with your current business processes is important to set up your retention program for long term success. Setting a proper foundation will allow you to scale, certainly, but just as important is the ability to plug in new tech as it becomes available.
Data mining, analysis and operational response
Data does not help you meet or exceed your retention goals unless it is paired with action. Identifying what data is available to you, how it can be gathered and how it can be used to improve your NRR is an area where many organizations stumble. Smoke detectors are only useful if they get you out of bed.
Documentation, process audits and automation
Maximizing your NRR can involve an intricate and nuanced set of actions, communications and collateral. When you successfully develop a mechanism that works, you will want it to be repeatable, trainable and scalable. We can help with all three.
Ben Schultz, Proprietor
Ben has spent the last 8 years solving the problem of customer retention in the B2B space. His experience has led him to develop a methodology that can fit any budget or business. He approaches problems with realism, creativity and a focus on the mission.
He currently resides in Portland, Oregon.