Established in 2023, Tower Customer Retention exists to provide B2B companies with the strategy, tools, processes and documentation they need to optimize their NRR for now and for the future.
What that means for you depends on your product, your current set of tools and your available resources. Just as your product suite will provide value for different organizations in different ways, our services are fluid enough to address your highest priorities for customer retention, giving you the results you need to maximize value.
We focus on four key areas:
Tech Stack
Choosing the correct set of tools for your needs and making sure they integrate seamlessly with your current business processes is important to set up your retention program for long term success. Setting a proper foundation will allow you to scale, certainly, but just as important is the ability to plug in new tech as it becomes available.
Data mining, analysis and operational response
Data does not help you meet or exceed your retention goals unless it is paired with action. Identifying what data is available to you, how it can be gathered and how it can be used to improve your NRR is an area where many organizations stumble. Smoke detectors are only useful if they get you out of bed.
Presenting ROI
We all have stakeholders to whom we must justify our business decisions. Your customers, in all likelihood, must justify the dollars they spend on your product. Who is better suited to help them in that task than you? Make it easy for them by providing excellently tailored presentation material and real data that matters most to their stakeholders.
Documentation, process audits and automation
Maximizing your NRR can involve an intricate and nuanced set of actions, communications and collateral. When you successfully develop a mechanism that works, you will want it to be repeatable, trainable and scalable. We can help with all three.
Ben Schultz, Proprietor
Ben has spent the last 8 years solving the problem of customer retention in the B2B space. His experience has led him to develop a methodology that can fit any budget or business. He approaches problems with realism, creativity and a focus on the mission.
He currently resides in Portland, Oregon.
